Led Poshmark's first shipped GenAI feature, Smart List AI — owned end-to-end UX from framing to A/B test; lifted listing publish rate from 56% → 65% while top-line metrics stayed neutral by design.

Currently leading the app redesign across home, search, and filter — partnered with Naver's design team on system foundations; +26% FM uplift in search and a 60+ screen system migration.

Designed the personalized "For You" Feed as a core discovery surface; ranking logic, layout hierarchy, engagement loops. +60% FM, 10% YoY growth, neutral OI/DAU at launch.

Drove discovery strategy for Posh Shows (live shopping) — content surfacing, entry points, and navigation expanded engagement across live formats.

Coach two designers; partner with PM, ML and analytics on a mix-shift measurement framework that earned the team room to ship riskier bets.

Co-founded and scaled DecorMatters from 0 → 6M users across 150+ countries; led product design across iOS, AR, and responsive web through two pivots — furniture shopping → design community → social gaming.

Drove the community pivot — publish rate ×4.2, likes ×2, comments ×1.8 after shipping faster item search, forgiving tools, and a publish-with-reason loop.

Led the monetization pivot to a game-economy model (virtual gifts + Dcoins + membership) — revenue ×6, three diversified streams; 3× the original 2× goal.

Built and evolved the design system; hired and grew a 4-person design team; established weekly release cadence with Intercom-recruited research on every flow.

App recognized as Apple "App of the Day"; 4.7★ rating; featured in Apple's education & creativity showcases.