Xinyi Zhang — Staff-level Product Designer / Design Lead — consumer · AI · marketplace
Email [email protected] · Phone (415) 936-3204 · Web xinyidesigns.com · LinkedIn xinyi-zhang · San Francisco Bay Area
Staff product designer with ten years leading design from 0→1 to scale — across consumer, marketplace, and AI. For the past four years, I've focused on making AI feel useful and trustworthy — from launching Poshmark's first GenAI feature to designing AI-assisted selling and shopping experiences. My work centers on where AI can earn users' trust and how to measure its impact.
Experience
Product Design Manager — Poshmark, Redwood City, CA · Mar 2022 — Present
- Led the 8-month relaunch of the Poshmark app — its first major redesign in 15 years — home, search, and filter with 10 designers across US, Korea (Naver) & India, grounded in 100+ moderated research sessions; shipped Feb 2026. +28% Feed OI/DAU, +15% D2 new-user retention, +12% D1 GMV per new user.
- Framed and shipped Poshmark's first GenAI feature, Smart List AI — one photo in, a ready-to-post listing out; authored the "draft by AI, owned by seller" pattern now used across every AI bet on the team. 600% faster listing (~5 min → ~30 s), 68% publish rate vs. 60% goal.
- Owned discovery as a system, not a single flow — "For You" Feed, Search & Filter, Posh Lens (visual discovery), and cross-merchandising, plus discovery surfaces for Posh Shows (live shopping). +60% FM, 10% YoY growth.
- Defined a research-led AI rollout strategy — starting with the highest-need seller workflows, validating through iterative testing, then extending proven patterns to buyer journeys.
Co-founder · Director of UI & UX Design — DecorMatters, Milpitas, CA · Oct 2016 — Mar 2022
- Co-founded the company and led product design from 0→6M users across 150+ countries. Owned product strategy, research, UX, and launch across iOS, AR, and web.
- Led two major pivots — from furniture shopping to a design community, then to social gaming. Increased publishing by 4.2×, likes by 2×, and revenue by 6× through a new virtual economy.
- Built the design function from the ground up, including the design system, brand voice, and product principles. The app was featured as Apple's "App of the Day" and earned a 4.7-star rating.
Skills
AI & GenAI UX · 0→1 Product Design · Testing · User Research · Prototyping · Search & Discovery · Product Strategy · Design Systems
Education
Academy of Art University — M.S. Web Design & New Media, Sep 2014 — Dec 2016
Tools
Figma · Claude Design · Adobe Creative Suite · Claude Code · Codex
